The Advocacy and Communications Unit (ACU) handles PDA’s social development initiatives, advocacy projects, and also liaises with other units within the organization on project deliverables that include publications or any other elements of communication.
Specifically, the objectives of the unit are:
- To work with state actors at all levels and influential non-state actors to influence policy change for the benefit of the poor and marginalised.
- To disseminate information on the activities of PDA to relevant stakeholders in a timely and accurate manner through appropriate media.
- To undertake any social development initiatives of PDA in line with the strategic themes of the organization.
PDA’s social development initiatives are anchored in the organization’s strategic themes and include the Annual Knowledge Sharing Workshop on Child Protection, the publication on the State of Child Protection in Ghana (2020), and the Child Abuse Tracker.
As part of its core responsibilities, the Unit also oversees the organization’s media strategy and engagement, including the publication of content on the PDA website, social media platforms, and the coordination of media coverage for PDA activities, among others.
Areas of Work
Over the years, the ACU has played a key role in a number of social development initiatives including the Public Sector Watch Initiative in collaboration with the Citizen Movement Against Corruption (CMaC), and the State of Freedom and Justice in Ghana, with the subsequent policy brief on tackling political vigilantism in Ghana. In addition to these, the ACU has also led initiatives such as the Strengthening Community-based School Governance Project, and the Safeguarding Support Initiative under MasterFoundation’s Young Africa Works Programme.